Pit your best moves against thousands of competitor responses in a safe, computer-run war game — and see which strategies actually win, which only got lucky, and which would have been disasters. Before you commit a dollar.
Strategy isn’t a budget or a forecast. It’s a game — in the game-theory sense — where your moves and your competitors’ moves collide in ways a spreadsheet can’t capture.
CyborgStrategy™ merges human creativity and experience with computer rigor and calculation. You bring the ideas; the simulator runs billions of possible futures, then tells you which strategies are smart, which are merely lucky, and which are dangerous.
Humans have the ideas. Computers do the arithmetic.
The strategy equivalent of clinical trials, flight simulators, and sparring partners — all at once. Teams play out moves and counter-moves in a safe environment. 200+ run for Fortune 500 companies worldwide.
Combine the imagination of people with the computational power of machines to run large-scale competitive experiments — surfacing the promising moves and the risky ones you’d never test in the real world.
An AI-enabled strategy simulator that has pitted ~2,000 strategists worldwide against each other across 17 billion simulations. Perfect for workshops, classrooms, and conference events.
Test your strategy options — by whatever measure of success you choose — across millions of competitor combinations, in difficult, fluid, even discontinuous environments. You define winning; the engine finds it.
A powerful strategy simulator tailored to your business and your market — built for your team to own and run, so you can brainstorm against it in real time, again and again.
Highly interactive, thought-provoking programs customized to your industry — from a one-hour session to a three-day in-house seminar, led by ACS and reinforced with software tools.
Short, provocative talks that challenge conventional thinking about competition, decisions, and what “a good strategy” really means. Available as keynotes and webinars.
A 35-year veteran of competitive strategy and a pioneer of business war-gaming, Mark Chussil has helped Fortune 500 companies around the world add and save billions of dollars by testing their strategies before committing to them.
In 1986 he co-created ValueWar™ with Wharton’s Professor David Reibstein, fusing state-of-the-art strategic thinking with computer simulation — work that has since won a patent and a best-in-class industry award. He is a prolific essayist in the Harvard Business Review (13 articles) and the author of three books, including Nice Start and The New Employee Manual. He teaches and runs war games across industries from airlines to vaccines.
Let’s talk about your toughest competitive question.
mchussil@competing.com