The Top Pricer Tournament™

Your pricing strategy is only as good as the competitors it survives.

Pick an industry, set your strategy, and we'll run it against thousands of competitor-strategy combinations over eight years of play. You'll see not just whether your strategy wins — but whether it's robust (wins across many competitor responses) or merely lucky (wins in one world, loses its shirt in others).

Demonstration model. This is a transparent, simplified stand-in built to show the concept — not the proprietary ACS simulation engine. The real Top Pricer Tournament runs billions of simulations on Mark Chussil's calibrated models. (To see real engine output, view the sample report →)

Step 1 — Choose your industry

Each behaves differently. The same strategy can win in one and bankrupt you in another.

Step 2 — Set your strategy

Three decisions. Then see how they hold up.
Lower price wins share but thins margins — and can start a price war.
Higher quality makes you more attractive at any price — but raises your fixed costs.
Hold steady
Match the market
Undercut the leader
Stay premium

How your strategy did

Avg. 8-yr profit (discounted)
Win rate (you finish #1)
Rank vs. classic strategies
Worst case (bottom 10%)
Typical (median)
Best case (top 10%)

Leaderboard

Your strategy vs. the classic pricing archetypes, all tested against the same competitor fields.
StrategyAvg. profitWin rate

What the tournament is telling you

This was the simplified demo. Want the real thing?

The actual Tournament scores ~2,300 human-entered strategies across three industries and 18 billion simulations. See a real entrant's report →